Teens already invented the idea of “Finstagrams,” or fake Instagram accounts, to share feed posts to just their favorite people without the pressure to look cool. Suddenly there was a place to post what I might otherwise consider too random or embarrassing to share. I spent the last few days demoing Close Friends and it’s remarkably smooth, intuitive and useful. ![]() That’s obviously going to change the things that you’re sharing and it makes it even harder to form very deep connections with your closest friends because you’re basically curating for the largest possible distribution,” said Instagram director of product Robby Stein, who announced the news onstage at TechCrunch Disrupt Berlin. “To really be yourself and connect and be connected to your best friends, you need your own place.” ![]() “As you add more and more people, you start not to know them. They’ll see a green circle around your profile pic in the existing Story tray to let them know this is Close Friends-only content, but no one gets notified if they’re added or removed from your list that only you can view. It lets you build a single private list of your best buddies on Instagram through suggestions or search, and then share Stories just to them. Today after 17 months of testing, Instagram is globally launching Close Friends on iOS and Android over the next two days. ![]() So to get people sharing more, and more authentically, Instagram will let you share to fewer people. No one wants to post silly, racy or vulnerable Stories if they’re worried their boss, parents and distant acquaintances are watching.
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